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The 7 secrets of an incentive program to attract and retain customers

By Recognition & incentives, Smart Engagement

Incentive programs are an excellent way to improve customer engagement. Rewards such as a movie gift card, an experience or a personalized item can make all the difference.

For a points and incentives program to be successful and help increase your sales performance, it must consider the particularities of the business, have clear objectives and have a solid strategy.

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Customer retention or customer loyalty: who wins?

By Employee engagement, Uncategorized

Customer loyalty and retention are two concepts that are used interchangeably, but their meanings differ. Both are crucial to a company’s growth, but while customer retention focuses on avoiding customer churn, customer loyalty seeks to establish long-lasting and sustainable relationships with customers. In addition, a loyal customer can bring more to the company than their money and time.

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